07 October 2008
TruMonee launches its corporate website! All our stakeholders will now have online access to the corporate information, products, services, market strategies and much more!
14 July 2008
Market outlook and investor guidance on how to manage risk effectively. An interview with Mr. Paresh J Khandwala, MD, KSL (DNA Money)
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02 January 2008
Khandwala Securities Ltd. (KSL) announces plans to foray into Retail Financial Services space. A separate subsidiary to spearhead its Retail Financial Services business will be...
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Our Group strategies and views, which have been honed and specialized by KSL, are actively followed on Bloomberg and Thomson Reuters. TruMonee with its focus on the retail financial services landscape brings the group expertise to retail participants for them to benefit from the opportunity to create value, using similar strategies.
If you are not a customer yet, and would like to explore the possibilities of long-term value creation, we encourage you to sign-up for a complementary 2-week subscription of our select reports. We also publish archived reports on the web site, for you to browse.
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Home About TruMonee FAQs

We welcome you to TruMonee Financial Ltd., a new experience in Advisory-Based investment services. We have been promoted by Khandwala Securities Limited, pre-eminent investment banker and institutional brokerage firm in India, and part of a 75 year old financial services group.

Our vision is to provide full spectrum of Investment Advisory, Trading Strategies, Wealth Creation Solutions, Portfolio Advisory, Financial product distribution, Information products and services - coupled with world-class technology platform to enable superior execution and customer fulfillment. Our services and offerings would be designed to deliver on our customer-centric objectives with respect to return enhancement and risk mitigation by propagating sound investment practices.

As is bound to be, we have tried to anticipate many of your expected questions with respect to our business model and also our product / service offerings, and we are happy to put down our replies to the same. It will be our endeavour to keep expanding on the set of questions as we move forward so we would recommend that you visit the FAQ section regularly to try and benefit from these additions and changes.


About TruMonee
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Q1.
What is the association between Khandwala Securities Limited and TruMonee?
A.
TruMonee Financial Limited (TruMonee) has been promoted by Khandwala Securities Limited (KSL), as a subsidiary. TruMonee has been launched to extend KSL’s vision and expertise of investments and capital markets, to individual investors. In addition, TruMonee would evolve to offer full bouquet of investment strategies and financial products, such that your most diverse financial needs are met by – one institution, one relationship, anytime, through channel of your choice.
TruMonee’s objective is to offer you best-in-class Advisory services + packaged financial products. We would enable this vision through select providers of world-class services and financial products, our TruPartners.
Q2.
Who would be my principal broker? Would it be KSL or TruMonee?
A.
KSL would be our TruPartner for Trade Execution + Broking services, and would be principal broker for you. With over 7 decades of being at forefront of India’s capital markets and having a proven technology platform, it would be most valuable for our customers to leverage their expertise.
KSL would be the principal broker for you. TruMonee will be providing the advisory services to its clients, while the actual execution and regulatory filings will be done by KSL.
Q3.
Who would be issuing my contract notes and settling my transactions?
A.
As your principal broker, KSL would issue contract notes for your transactions and manage all settlement related tasks including, - funds, margin security tracking and securities management. However, the relationship between TruMonee and KSL Group companies, would ensure most seamless customer experience for you - or a single-window experience.
Q4.
What is the role of TruMonee?
A.
TruMonee is extending KSL's market vision and expertise to retail investors. TruMonee will provide full spectrum of retail financial services to its customers, covering Investment Advisory, Portfolio Strategy, Financial products / packaged assets distribution and Information subscription products. Our objective is to offer products most relevant to you over long-term that seek to maximize your return.
Q5.
Given that TruMonee is not a member of any of the exchanges, how does the execution actually takes place?
A.
TruMonee is a subsidiary of KSL. KSL is a registered member of NSE (cash and F&O), BSE (cash) as well as NCDEX (through a separate company). KSL would extend its trading infrastructure, facilities and technology to the customers for trade execution, through TruMonee offices across India.
Q6.
Who will provide settlement related commitments and obligations to me?
A.
KSL will issue all the settlement details and trade execution advice to customer, and would be party to all contacts/documentation with you, related to trade execution, as per Exchange and SEBI guidelines.
Q7.
Do I need to make my own follow-up with respect to transactions or would I be getting information from one of your officers?
A.
TruMonee is committed to understanding your needs and preferences, and provide the best-in-class service. With respect to any transaction or service request placed by you, you need not follow-up. We would like to ensure that you receive suitable information, documentation, or any necessary acknowledgements due from us, on time. In addition, we would implement state-of-the-art technology platform to empower you for ‘self-service’. We seek to deliver personalized service, with the motto – “One customer at a time”. We look forward to serve you.
Q8.
Are there any provisions of providing account related alerts to us? What are the specific sets of alerts that I could look forward to?
A.
Account related alerts will be provided to our customers, as soon as we have implemented our technology platform. Alerts could be generated on a number of customer-selected, or TruMonee mandated events - trade execution, margin security, portfolio maturity, stock movements, etc. If you would like to instill any specific event alerts, do let us know your thoughts. We would be happy to serve you.
Q9.
Where all have you started your branch operations from?
A.
Currently the operations have commenced from Surat and Bhavnagar branches in Gujarat. The contact details for these two branches are given below:

Surat: HG 3, International Trade Center, Majuragate Crossing, Ring Road, Surat 305002 Gujarat.
Tel: +91 261 3076276 / 9898205000

Bhavnagar: 201/202, Shoppers Plaza, Parimal Chowk, Waghawadi Road, Bhavnagar 364001 Gujarat.
Tel: +91 9825812320

Please watch this space on “contact us” section on our website home page to know about the latest branch openings.
Q10.
Would I be able to directly access my account status details? Can I see my settlement status and also my trade confirmation details?
A.
We (i.e. TruMonee and KSL) are currently in the process of fully operationalizing our technology platforms. In the initial phase, we will provide account information updates on regular intervals, to our customers. Subsequently, full services and account management would be made available to our customers over internet and mobile channels.
Q11.
Who are the business associates of TruMonee?
A.
We are working with a number of preferred business partners - TruPartners - to enable a world-class platform for Investment Advisory + Trading Strategy + Wealth Solutions. Some of our principal TruPartners are: Khandwala Securities Limited, HDFC Bank, Hughes and Omnesys.
Q12.
Would I be getting daily market calls? What about research updates and market information?
A.
TruMonee provides various research products based on customer segmentation and investment requirements. A complete list of our research products is available under the Research+Insights section at our website. Alternatively, please get in touch with our Customer Relationship Executive (CRE) to discuss your investment requirements.
Q13.
How do I do stock transfers? Does TruMonee or KSL have a beneficiary account concept?
A.
KSL has its own beneficiary account for handling the transfer of demat securities. You can get relevant information by dropping in to one of our branches and talking to a CRE.
Q14.
Do I need to compulsorily open any Trading Account with any of your specified banks? If yes, then could you please specify the banks that provide the trading account facility?
A.
Your Trading account will be opened with KSL, the promoter company of TruMonee. KSL is a registered member of both NSE and BSE. In addition, a Demat account/ Bank account would need to be opened for facilitating securities transfer. For this purpose, our TruPartner is HDFC Bank, which has extensive network of branches across India and a robust technology platform.
Q15.
Are there any set exposure norms or margin norms that your company follows? What is the overall trading limit that we could expect?
A.
Every entity providing securities trading platform is required to adopt client and segment specific risk exposure and margin norms, within overall limits set by respective exchanges. Such client-specific norms are devised based on our view of client segments, their needs for Investments + Trading, and prudential risk-related norms. Such a framework would enable a customer to trade within disciplined limits that would minimize a customer's risk, and channelize capital towards long-term investments.
Q16.
Do I also need to become a registered investor with KSL? If yes, then do I need to fill out information with respect to registration details twice?
A.
TruMonee will facilitate opening of the customer trading account with KSL. KSL is the promoting company of TruMonee, as well as TruPartner for trade execution. It would ensure that account opening is a seamless experience for our customers, without any hassle of interfacing with two companies. We would work with you to identify all information and document requirements first time itself, and to help you get started with investments at the earliest.
Q17.
Who is the principal promoter of TruMonee?
A.
TruMonee has been promoted by Khandwala Securities Limited (KSL). KSL is a specialized institutional transactions and investment banking firm with an exemplary track record of over seven decades in the Indian capitals markets.
Q18.
What are the service offerings of TruMonee?
A.
TruMonee is currently offering Investment Advisory + Trading Strategies. This would be followed by: Portfolio Advisory + Wealth Solutions; Financial products / Packaged assets distribution; Information Subscription products.
Q19.
Do you have your own DP facility? If not, how do you propose to offer the demat facility and related services?
A.
We do not have our own DP facility at this point in time. To provide rich trading experience, we have joined hands with HDFC Bank, to facilitate handling of demat instructions. As part of initial application kit itself, we would complete modalities for demat account opening. Such demat account request would be processed at same time when Trading application form is being processed.
Q20.
What are the brokerage and fees structures of TruMonee?
A.
TruMonee does not charge any brokerage fees for transactions executed through KSL. The transaction execution fees are directly payable to KSL. TruMonee would be levying and charging advisory related fees from its customers.
Q21.
What are the unique selling points of TruMonee? Why should I consider your services?
A.
TruMonee has been promoted by Khandwala Securities Limited (KSL). KSL is a specialized Institutional Broking and Investment Banking firm with an exemplary track record of seven decades in the capital markets.
TruMonee has been launched with a view to create an integrated retail financial services platform that seeks to build a complete value chain of offerings across the Financial Life Cycle Management with a customer-centric focus. Needs of our customer are central to our business model. Our superior platform is simple based on two dimensions - Sustainable Returns + Excellent Customer Service.
Q22.
Do you provide Online (Internet) Trading facility in addition to the Offline (Branch) access mode?
A.
In the first phase of business launch, we would provide branch based trading facilities through KSL. In second phase, we intend to roll-out online Trading + Investment Advisory services, over Internet and Mobile channels in association with KSL. The objective is to provide highest quality of Advisory services in a form, which is most convenient to you.
Q23.
How do you decide which specific stocks to identify and prepare your views from the available universe?
A.
Our Research team has well established and proven methodologies to interpret macro and micro-economic fundamentals, to establish criterion for identifying universe of investible companies. From such universe, we apply our rigorous practices to identify companies which have strong fundamentals and sustainable earnings growth. As a philosophy, we are not inclined towards companies that do not have established business models, clarity of growth path and low cashflows.
Q24.
Do you provide any mail based Newsletters / Bulletins? If yes, how can I sign-up to receive your daily bulletins / newsletters?
A.
TruMonee provides various research products based on customer segmentation and investment requirements. A complete list of our research products is available under the “Research+ Insights” section on www.trumonee.com. You are welcome to register yourself for free trial of our Investment Strategies and research products, for a period of 2 weeks.
Q25.
Can I sign-up myself for receiving any of your promotional materials or new offers?
A.
Please let us know your area of interest on www.trumonee.com, using the “KnowMore” form, and we would keep you posted.
Q26.
I am a professional trader. In what way can I benefit from your services?
A.
We provide support through efficient Trade Execution and relevant Trading Strategies through KSL, to support your trading objectives. Our objective is to minimize your risk inspite of short term nature of trade, and maximize your liquidity, and revenue generation opportunities.
Q27.
How do I apply your inputs in my investment and trading strategies?
A.
We work with you to acquire a joint understanding of your Financial Profile, Investment Objectives and Risk-Quotient. Based upon this understanding, we recommend customer categorization and approach to make sound investments. Such investments may be made in stocks, derivatives, sophisticated structures as well packaged products. Our Customer Relationship Executive would keep track of your investment needs, and recommend suitable investment and trading strategies from time to time.
Q28.
What are the different offerings that you provide currently?
A.
We currently provide Investment Advisory and Trading strategies, to our customers. This would be extended into - Wealth Solutions, Portfolio Advisory, Packaged products + Assets distribution, and Information subscription products that would extend you the benefit of our proprietary research practice.
Q29.
What are the different market segments (like BSE, NSE, Cash, Futures etc) that KSL provides services for?
A.
We provide services for NSE and BSE operations, across Cash and F&O segments, through our partner company KSL.
Q30.
How does one access your views and market alerts? Is this available through your website, emails, SMS etc?
A.
Our Investment + Trade strategies, as well as market views are accessible through website and e-mail currently. We would be launching mobile channel soon, to provide timely strategies, market alerts, as well as transaction advice. In addition, our Customer Relationship Executive is always accessible to you to consider latest Investment advice, and provide necessary assistance to execute through KSL.
Q31.
Can I have a sample of some your work or product offerings?
A.
Sure - you can access the samples of our Investment Strategies and reports at our website www.trumonee.com/research_insights
Q32.
How often do you provide market calls and investment strategies? Do you suggest investment views in a daily basis?
A.
We deliver investment strategies on various frequencies, based on nature of value-creation opportunity and customer requirements. It can vary from daily to quarterly basis.
Q33.
How does one become a customer with TruMonee?
A.
It is very simple. Please reach us through any of following channels, and our Customer Relationship Executive would be glad to call upon you.
Phone: +91-22-4200 7300
E-mail: TruCare@trumonee.com
Web: Please share your interest through our web site – www.trumonee.com/start_investing
Q34.
Who can become a customer for your products and services?
A.
Any person, who believes in the wealth maximization potential through disciplined Investments and capital markets, is welcome. Our minimum corpus requirement is INR 1 lac, to start an advisory relationship.
Q35.
When does my customer registration commence?
A.
Your trading registration with KSL commences as soon as your demat account has been opened, and margin security deposited. Your advisory account commences through the creation of a Relationship ID through TruMonee.
Q36.
Can my customer registration be terminated?
A.
Your customer registration can be terminated only on legitimate grounds - Assets Under Advise have slipped below acceptable threshold OR Trading account with KSL is delinquent OR Trading account with KSL is not active
Q37.
What are your operating hours and timings?
A.
We operate through 9 am to 6 pm, Monday to Friday
Q38.
How do I get in touch with customer support?
A.
You may use any means convenient to you:
Phone: +91-22-4200 7300;
E-Mail: TruCare@trumonee.com
Q39.
Where is your office located?
A.
Our corporate office is located at:
TruMonee Financial Limited, 1st Floor, White House Annexe, White House, 91 Walkeshwar Road, Walkeshwar, Mumbai – 400006
Q40.
I am interested in getting myself trained in Financial Investments & Trading. Can your organization help me in any way for getting formally trained in this discipline?
A.
We seek to enter into formal alliances with some of the leading institutions, which deliver training in areas of Investments, Trading and Financial Planning - and provide recognized certifications as well. We will post details of the programs at our website, once the programs are launched.
Q41.
I am new to using an Investment Approach for my portfolio. Can you guide me on how I can secure additional information and insights on the same?
A.
Welcome to the world of Long-term investments! We would help you cut through the clutter of "short-term" opportunities that are fraught with risk, and appreciate the benefits of long-term investing through discipline and patience. Please let us know your contact details, and our Customer Relationship Executive would be glad to assist you. Together, we can understand your financial profile, investment objectives, risk-tolerance - and build out a roadmap that would help you to move towards sustainable wealth creation
Q42.
Do you have any “rules” or “guide” that you suggest that your customers follow?
A.
While we have established sound principles and methodologies for - Customer understanding, Analysis, Advisory and Strategy recommendation - we believe that a financial solution is best developed jointly with our customers.
Q43.
Can you recommend some good websites or reading material on Fundamental Analysis, Research and Investment Strategies?
A.
Some of the sites providing good collection of educative resources are: www.investopedia.com; www.wikipedia.com; www.cfp.com